When Google selectively launched its most secretive social networking project Google+ (Google Plus) on Tuesday (June 28) to a select list of users for field testing, a group of technology cynics hardly inhibited from writing off the Google's innovation success, at a stage when the God even can't decide the fate of a newborn. And they argued that the new adventure of Google to take over the social media domain, especially to outshine Facebook, could be another silent whimper that once it experienced with Buzz and Wave. Wrong. Forthrightly unacceptable. At least, there is a degree of rationality to every cynicism, not a smoky ideological wall that imprudently swirls into the cynics mind at the slightest provocation of status quo.
Well, the world is changing faster than expected and so is the innovation. Facebook maybe the standard lead of the league in social network market, but that doesn't necessarily imply that its market monopoly will be eternal. Or no new player can emerge out of demand. Let's understand that the current market leaders in social media such as Facebook and Twitter are designed on a tack-on fashion, rather than highly loosely-coupled pieces integrated together, which would enable faster mutually inclusive experience, an attribute that's unambiguously desired for social networking to mix-n-match various social groups; nonetheless, Google+ has judiciously charted out an exclusive architectural marvel to outpace the competitors. And that's not just below the skin, it's quite evident from the out-of-the-box designing skills as well – the Circles+ is an attempt to address this issue that allows users to drag-and-drop friends in to different social circles.
What's even more exciting is Google+ Sparks, which enables its users to share content, both textual and multimedia, amongst different interest groups. Since Google is sitting on the global information basket, it's quite logical for Google to identify social interest-centric content even with extreme precision. Add to that the photos and group video chat. It's just beyond the periphery of standard sharing – any user can simultaneously manage and edit multimedia.
Moreover, Google+ treads a little further on the mobile apps integration. With Android, you can automatically upload the photographs and videos to your system, which can be shared to select groups next time you log on to your computer. The assortment of advance features that Google+ promises to offer, well, if not eat out the popularity of Facebook immediately, but certainly will outshine it one day, and that's not quite far off from now.
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