In my earlier post Next is what, Mr Murdoch? I attempted to logically reach at a point from where one can quite easily predict the future of Rupert Murdoch's media business especially in the UK. And today it's not much uncomfortable to conclude that the spiraling troubles for Murdoch are yet not over. With stringent opposition from the Opposition Labor party in the British parliament, Murdoch's bid to take over the direct-to-home broadcasting company BSkyB seems to be futile and a difficult business proposition. The mounting political pressure, growing public anger, and continued legal battle against News International's involvement in phone hacking scandals have taken a serious toll not only on the Murdoch's future plan to acquire monopoly on the DTH broadcasting business, but also they have visible affected the existing print media business of NewsCorp in the UK.
As the facts are emerging, News International's other two leading newspapers the Times of London and The Sun are facing a hostile environment in the aftermath of News of the World's shutdown. Even the media baron Murdoch himself is not sure about the future of News International, given the legal cases against NOTW. What seems to be quite predictable that Murdoch's big-ticket broadcasting business expansion in the UK along with the existing print media would brace up for inking another sensational headline “Thank You & Goodbye For Ever” for British readers.
Well, News Corp might look for potential buyers to sell out their media empire in the UK and they can also execute that with extreme business sense, but what's the learning for world's number one media baron Murdoch? When will he internalize the fact that though sensational, salacious headlines are the easier baits to multiply readership, the methods deployed to bring them on to front page only decide whether those headlines carry a timeless stamp? Media is a tricky business and Murdoch has of late started introspecting this.
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